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The Overwhelm of Underwhelming Cyber Shopping?

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As a small business, I’m thankful for every customer that visits Atomic Knitting, especially at this time of year when there is seemingly so many websites vying for the attention and ultimately clicks of a ‘hopefully soon to be’ customer. With so much choice and variety in the online world, customers really can afford to shop around at the click of a button.

With Black Friday, Black Friday Weekend, Cyber Monday and it’s endless offers bombarding through emails, tweets, Facebook posts and other social media, as a consumer it’s pretty overwhelming. Underwhelm sets in shortly after finding that maybe some of the offers aren’t quite as great as you hoped or the products are not quite what you wanted.

As a business I sent out a newsletter just before Black Friday and interestingly, it’s the least opened newsletter I’ve ever sent out (down 28% on the average open rate). I put this down to the sheer volume of emails received by consumers in the lead up to Black Friday & Cyber Monday. Looking at my own inbox, I could hardly believe the onslaught of unopened promotional emails – there must be 3-4 pages of them at least. Overwhelming for everyone and I think fatigue sets in. Coupled too with media stories regarding what a true bargain is (I’m referring here to the ‘big shops’ that pile ’em high, sell  ’em cheaper but not the cheapest they’ve ever been). Add in a little more than a dollop of global economic uncertainty and it’s easy to see why consumers are careful with their buying choices.

Nevertheless, at Atomic Knitting we had “Black Friday Fortnight” and now I am extending these offers into “Cyber Monday” too (until midnight). The reason being, I don’t do a lot of sales over the year, and yet I want my customers to have the best offers and products that I can give them, especially in the run up to Christmas. I’m not a fan of the Black Friday terminology, so perhaps this will be the last one for Atomic Knitting in it’s current guise. Maybe I should call the next one ‘not a Black Friday sale’ and run it in October🙂

Here’s a short list of our special offers, that yes, are the best offers we have had all year:

  • Atomic Knitting will donate 10% of sales of Black Friday products to Cancer Research UK. We like to fundraise and I will be donating via our fundraising page in early December. With your ongoing help, we’ve raised over £600 so far.
  • Buy One Get One Free on all bamboo circular needles and Double Pointed Needles
  • Over 60 studio special products available at our best discounted price, with many as one off designs that we won’t or can’t repeat. These include progress markers, knitting stitch markers, stitch holders, row counters and much more
  • For UK customers, it’s free shipping when order is over £10

I do hope you’ll take a moment to click and take a look at our offers at Atomic Knitting :-)

Emma

 

 

 

 

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How to use a pattern tamer

Our pattern tamers/markers can be used with paper patterns to keep track of each row or section that is knitted.

Pattern Marker how to useSimply place the pattern in-between the pattern tamer and slide it down the pattern with each row worked. Use two pattern tamers to section off parts  of the pattern that you are following. This technique should make it easier to follow the pattern and keep your place. It’s also useful to leave on your pattern ready for your next knitting session, then you can just pick up where you left off. Easy!

We suggest also using a row counter to help keep count of the rows and a lifeline with complex patterns.

Until Midnight Sunday 21st August, we’re having a flash sale with 19% off (to celebrate Team GB’s 19 gold medals won to date) with coupon code Rio16 entered at checkout. Shop now!

Counting Stitch Markers

Counting Stitch Markers

This week we’ll take a look at counting stitch markers. These are used in the same way as stitch markers and are colour coded or numbered/lettered or both!

They can be used on the needle to count stitches across the needles – handy for a 300 stitch cast on – simply use a counting marker every 25 or 50 to make it easy to keep track of the cast on. Leave the counting markers in place while knitting your project, and should you drop a stitch/yarn over one, it should be easier to spot the mistake by counting stitches in each section. Counting markers can also be used to track pattern repeats or sections, especially useful for repeating sections or complex patterns with stitch variations.

In the studio we produce two types of numbered markers – those labelled 1 -10 which you can use as you wish on your project, and a second type with higher numbers on 10, 20, 25, 50, 100 etc designed specifically for a cast on. These cast on counters are very popular and do sell out quickly, so why not subscribe to our newsletter or follow us on social media to keep in touch with when we release each batch.

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How to use a stitch marker

Every week we take a look at one of our products in a little more depth. This week we’ll start with our sweet stitch markers, that we began selling 10 years ago and are a staple on our website and in our knitting bag.

What is it?

Simply put, a stitch marker is really just a memory device. That’s it.

It’s there to help you remember to check your pattern. Perhaps it’s a tricky section, or there needs to be some increase/decreases/yarn overs/beads added/stitch change/start/stitch counts…..to name a few.

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How to use one

Stitch markers can be placed on the needles or on a specific stitch depending on pattern requirements. When you reach a marker, check you pattern, remove it from the needle (move to the other needle) and knit per pattern.

Sometimes they are added on large sections to count stitches (we have special ones available for that). Stitch markers can be used in a variety of ways to aid your knitting projects and we’ll be giving more hints and tips on the blog, Facebook, Twitter and Instagram. Click to follow us.

Want to know more about us? See our 10 things you should know about Atomic Knitting Stitch Markers

Like to buy our stitch markers? Click here to see our shop.There’s 20% off until 7th August 2016!

 

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Our 20% Summer Sale is extended to 7th August!

Our sale is extended by 1 week, with 20% off nearly everything at Atomic Knitting (not including wholesale). There are some fabulous reductions, so why not stock up on a few essentials ready for your next knitting or crochet project.

Here’s a few of our favourites:

Shop today at Atomic Knitting and enter code AK20 at checkout to receive 20% off your order.

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20% off everything – and not just stitch markers!

Here in our studio, we don’t just make stitch markers for knitting, we also produce lots of other handy gadgets for knitting and crochet. Perhaps you’ve seen some of them before?

With 20% off until 31st July (use code AK20 at checkout), why not try out something new, or perhaps upgrade some of your knitting gadgets? We have some absolute bargains on the website at the moment!

Here’s a few highlights….

Ever fancied a mini crochet hook or stitch saver? Save £1 off the RRP, with mini hooks from just £4. Use them to pick up dropped stitches while you knit. Clip them to your knitting bag and you’ll never be rummaging for a crochet hook again!

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We love our earrings, they’re a bit quirky and fun. All with 20% off this week….

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Our DPN keepers are just perfect for keeping those DPNs together with or without knitting on. We like the coffee bean design which are exceptional value during the sale at just £3.99  (reduced from £5.99)

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These are just a few of our products, with many more available at atomicknitting.co.uk

Don’t forget to use code AK20 at checkout and this promotion is only available at Atomic Knitting until 31st July 2016.

 

Emma

 

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10 things you should know about Atomic Knitting Stitch Markers 

For those who knit and crochet, a stitch marker can be a valuable piece of kit to keep your knitting or crochet project on track. We’ve grown our business around this fundamental knitting accessory that has proved a popular addition to most project bags.

We would be lost without ours – the beaded cabled scarf project below used Halo rings to track the cabling and counting markers to track the number of stitches, acting as a reminder to add the beads (although for those counting the stitches in the photo, the 20 markers were used in place of 10’s and the 50 is used as a mid point count). Using the stitch markers in this way, made this project much more enjoyable to work on, without fear or losing/gaining stitches or adding beads in the wrong place.

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Here’s 10 things to know about Atomic Knitting Stitch Markers:

  1. Stitch markers can be used to mark the start of a round in magic loop knitting (knitting in the round). Use a clip on style marker for best results.start stitch marker
  2. Our stitch markers for use on the needles are mostly closed rings to stop yarn being caught in the ring or worse, snagging the yarn.carnelian-stitch-markers
  3. Row markers clip onto stitches. Stitch markers can also clip to stitches and can sit on the needles.jasper-crochet-single
  4. Atomic Knitting make specific markers to aid garment knitting. Front, Back, Left arm, Right Arm etc. Handy when working on several pieces at onceleft-right
  5. Our choice of stitch markers is pretty huge! Right now we have about 300 different types of stitch marker in stock.polo_best12
  6. Our stitch markers travel thousands of miles every year. From the UK, our furthest customers are in New Zealand, Australia, Japan, USA and Canada. Local currency transaction is available on the website.map-of-the-world-ak_2016
  7. We supply many yarn shops all over the world. Does your LYS stock us? We’d love to hear from them.
  8. We’ve sold 10’s of thousands of stitch markers worldwide and we produce stitch markers everyday from our studio.
  9. We regularly donate proceeds of a selection of our products to Cancer Research UK, raising over £725 so far.
  10. Our business is 10 years old this year and very much looking forward to the next 10 years of our journey.

Thank you to all our customers for your support over the last 10 years!

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Charity Donations

An update on our latest donation and total to Cancer Research UK. We have just donated £16 from recent sales of our exclusive mini crochet hooks, row counters and progress markers, bringing the total raised so far to £736!!

Buy our exclusive charity knitting gadgets here:

http://www.atomicknitting.co.uk/charity/

BCA-companion1-1A big thank you to everyone that has supported this project. There are still a few hooks available to purchase on the website and we have also added in several new products from jewel markers, to knitters companions, all of which we will make donations to Cancer Research UK from each sale.

‪#‎knitting‬ ‪#‎crochet‬ ‪#‎minicrochethooks‬ ‪#‎charity‬
More info below…

Fundraising Page:

http://myprojects.cancerresearchuk.org/…/fu…/atomic-knitting

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What a day for Rhubarb Crumble Cake!

With the UK facing the #brexit reality, the PM has quit, a member of the Opposition party resigned every hour (12 resignations 11 resignations and 1 sacking at the time of writing), Scotland is looking to break away from the UK and/or veto the UK leaving the EU, the Leave campaign has been exposed as being ahem, ‘not always truthful’ with their campaign promises fibs and the Leave campaign champions, Tweedledee and Tweedledum, (Boris and Gove) are nowhere to be seen. As for the Chancellor – he’s classed on social media as a missing person (perhaps just holed up writing his resignation speech). Worryingly there’s now talk of leaving the Single Market to boot.

We also found out that NO ONE has a Plan for the outcome of this referendum and what happens next. No one considered that the public would do the unthinkable and use the referendum as a protest vote. It’s not like the clues weren’t there….the canary was already in the mine when the British public were asked to name an Antarctic explorer ship choosing Boaty McBoatface (seriously WHAT!) when another of the ships were already named RRS Ernest Shackleton. Thankfully that was overturned by sensible people at the NERC. Meanwhile the politicians are all shrugging and saying they thought someone else had a plan for #brexit #itsnotmyjob

It’s hard to see the positives with so much turmoil and the leaders are nowhere to be seen to calm the rising storm. The exception to this is Nicola Sturgeon who seems to have a plan, for Scotland. One positive so far is that Article 50 hasn’t been sent and may never be.

With all this drama unfolding it seems that today was a day for lots of knitting, tea and some cake. Enough of the politics and here’s the cake. It tasted great, made with greek yogurt instead of butter too.

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Rhubarb Crumble Cake

There’s a couple of rhubarb plants in the garden and being creative with rhubarb recipes can sometimes be a little tricky. Rhubarb Crumble is easy enough and really needs a good custard to cut through the tartness of the rhubarb, a preferable Autumn/Winter pudding rather than one served in June, on a politically apocalyptic afternoon. There’s already a couple of bags of rhubarb in the freezer ready for Winter puddings and the fresher red young stalks deserved to be shown off in the form of a Rhubarb Crumble Cake today.

Ingredients – Serves 8-10

Cake Mix

  • 225g sugar
  • 450g cups self raising flour
  • 1 teaspoon baking powder
  • pinch of salt
  • 2 medium eggs, beaten
  • 450ml plain Greek yogurt
  • 800g diced rhubarb

Crumble Topping

  • 120g sugar
  • 50g unsalted butter, softened
  • 1/2 teaspoon cinnamon
  • 50g cup self raising flour

Recipe

  • Heat oven to 180 degrees C.
  • Use baking parchment to line a 20cm cake tin.
  • In a mixing bowl add sugar, flour, baking powder and salt. Mix together.
  • Mix in the eggs and Greek yogurt until smooth.
  • Fold in the rhubarb to create a thick batter. Pour into tin and smooth surface.
  • For the crumble topping stir together sugar and butter until smooth.
  • Add the flour and cinnamon and mix until the mixture is like breadcrumbs.
  • Sprinkle the mixture on top of the cake.
  • Bake until a skewer inserted in the center comes out clean, about 45-55 minutes.

 

 

Studio Specials

Released today – our latest collection of studio specials. Yes, we’ve been having a tidy up and found quite a few one off pieces that we discount at checkout by 10%. There is only one of each of the needle holder designs that have been released today.  Available to fit 4mm or 5mm needles, simply slip over a pair of single point needles to keep them together and the knitting from falling off.

Here’s our favourite, despite being a gemstone, this little number reminds us of those chewy sweets…you know the ones!

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